We are PictureNL.
Supporting growth for Newfoundland and Labrador’s film industry.
Stories are told differently in Newfoundland and Labrador
We’ve spent generations making the most of a place at the edge of the Atlantic ocean. The result is a culture rich in character, creativity, and unforgettable storytelling.
Our StoryEstablished in 1997 as the Newfoundland and Labrador Film Development Corporation (NLFDC), PictureNL is a Crown corporation under the Department of Tourism, Culture, Arts and Recreation.
From the beginning, our role has been twofold:
Support the creation of local film and television productions for national and international markets
Attract guest productions to shoot on location in Newfoundland and Labrador
Our mandate is to promote the development of the film and video industry in the province and to promote the province’s film and television products and locations nationally and internationally.
In 2023, we rebranded as PictureNL to better represent our fresh and dynamic vision for the future of the screen industry in the province. Our new identity serves as a catalyst for change, allowing us to embrace the future armed with our competitive incentive programs, rich storytelling legacy and a deep-rooted commitment to nurturing the growth of the industry.
We work to expand Newfoundland and Labrador’s film and television industry across Canada and abroad.
About PictureNL
Interested in filming in Newfoundland and Labrador
Connect with us to explore how our team, programs, and locations can support your film or series. Share a few details about your project and we’ll help you understand how Newfoundland and Labrador can work for you.